home
solutions
Maximizer 9
Maximizer Enterprise
sales
marketing
customer service
web access
workflow
pda solutions
accounting
Integration
services
downloads
customeR
SUPPORT
abouT US
contact
Enterprise Marketing
Gain greater visibility into customer segments to get better results from targeted Marketing.
Today's marketers are faced with increasing challenges. The pressure is on to generate more leads and show greater ROI on marketing campaigns. You need a solution to help you maximise every marketing pound so you can generate targeted leads which drive successful, profitable and more intimate customer relationships.
Manage accurate customer segments and lists.
Collect the information you want, how you want it, whether it's size of organisation, product preference, or lead source, with easily configured custom fields.
Manage complex searches and large lists to target the best, most profitable customers for your direct marketing campaigns.
Reach your target market quickly on a tight marketing budget.
Generate qualified leads and build profitable relationships with customers using automated e-mail, fax and print campaigns which drive repeat business.
Save time and money with direct text and HTML e-mail campaigns for newsletters, new product announcements, seasonal promotions, event invitations or other ongoing customer communications.
Comply with privacy, do-not-call and anti-spam legislation.
Effectively manage opt-in and opt-out lists. Request and collect only the information you need.
System enforcements help you avoid costly non-compliance penalties. People who have opted out will never accidentally receive e-mail or fax promotions from you.
Map the do-not-call registry with your database to alert your telemarketing or call centre staff when they open up the customer record.
Encrypt private information and set-up data restrictions to protect your organisation's sensitive information.
Track lead status and measure your marketing ROI.
Instantly view campaign responses, including e-mail open and click-through rates to tweak the next phase of your campaign.
Track status for each lead source to gain visibility into the quality and quantity of leads you're driving to the sales team.
Calculate lead conversion rates and show measurable sales results by tracking campaign activities back to actual sales.
Collect, process and manage leads.
Capture critical information from your web visitors, and ensure timely follow-up with information automatically imported into Maximizer Enterprise and e-mailed to you and the appropriate sales person.
Monitor your incoming e-mail with Maximizer Enterprise Workflow Automation. Use it on your sales@ or info@ e-mail address, set rules to scan the subject or body for key words, then have it routed to the appropriate person.
Monitor your business systems and respond automatically to critical leads. For example:
Automatically subscribe customers to e-mail or fax campaigns when an action is taken in their record.
Set-up a series of dynamic follow-up e-mails specific to a web prospects product interest, industry or other demographic factors.
Access the latest customer information from your sales and customer service departments.
Eliminate data duplication and errors between a marketing automation application and a separate sales force automation solution. Share one interface and one customer and prospect list with the sales and customer service departments to make sure you have an accurate and current picture of customer activities.
Ensure consistent branding and communication.
Share marketing collateral, documents and materials with sales and customer service staff, including Excel price lists, Powerpoint presentations, and PDF brochures.
i Using Crystal Reports with other databases requires an upgraded license, available from Business Objects or its resellers.
TOP Next... Enterprise Customer Service